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And Malaysia’s Agency of the Year is…

What a night it was for Leo Burnett /Arc Worldwide at the Advetising+Marketing’s Agency of the Year Awards last evening as it spectacularly made a come back to grab the Overall Agency of the Year title.

Witnessed by a 470-strong crowd at the Hilton Kuala Lumpur, Leo Burnett /Arc Worldwide managed to reclaim the title that it last won in 2012 after sweeping Gold in seven categories including Creative Agency of the Year, Public Relations Agency of the Year and Social Media Agency of the Year categories.

Last year’s champion TBWA Group Malaysia didn’t walk away empty-handed as well. It managed to take home Gold from the Digital Marketing Agency of the Year category, three Silver and a Bronze.

Amongst media agencies, Mindshare once again proved to be a leader after it edged out runner-ups Vizeum Malaysia and Carat Malaysia to retain the Gold. K-Gic Advertising bagged the Local Hero award for this category.

Other Local Hero award winners include Immerse for Brand Consultancy of the Year, Mobile Marketing Agency of the Year and Social Media Agency of the Year categories and VLT for Creative Agency of the Year and Digital Marketing Agency of the Year categories.

See below for the full list of Agency of the Year category winners.

Agency of the Year Awards Winners

 

Thirty campaign-based MARKies were also given out, with Publicis Malaysia winning the Overall Creative Ideas MARKie, and Mindshare Malaysia claiming the Best Media Usage MARKie.

Publicis Malaysia laid their hands on the title after taking four trophies in the ‘Creative Ideas’ categories including Best Idea – Integrated Media and Best Idea – Female Audience.

Mindshare Malaysia snatched the top honour for the ‘Media Usage’ categories after winning the Best Use of Integrated Media and Best Use of Mobile awards.

Lowe & Partners Malaysia, NagaDDB and Zenith Malaysia were some of the other winners at the MARKies. To see the full list of winners, click here.

This Agency of the Year Awards is into its fifth run since it started in 2010 as an agency awards programme judged solely by client marketers. Eighteen senior client marketers hailing from brands such as BMW Group, Maybank, Sime Darby and Tune Talk took part in the judging process this year.

The awards was sponsored by HISTORYTM ,Lifetime and Locus-T Online and supported by partners ACTIVE Network, Freeflow Productions and Tiger Beer.

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