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AdColony boosts Mob-Ex Awards 2017 to greater levels

AdColony (recently rebranded from Opera Mediaworks), a subsidiary of Opera ASA, has come onboard as the Official Platinum Sponsor of Marketing’s Mob-Ex Awards, a programme dedicated to rewarding excellence in mobile marketing.

Returning for its fourth edition, the Mob-Ex Awards 2017 has seen more than 300 client entries, with companies from across Southeast Asia, South Asia and ANZ sending in their best campaigns to compete for honour of Best in Show – Brand and Best in Show – Agency/Solution Provider.

AdColony is one of the largest mobile advertising platforms in the world with a reach of more than 1.4 billion users globally. Passionate about helping brands connect with consumers on the most important screen  with its Instant-Play HD video technology, proprietary rich media formats, and its extensive ad SDK footprint in the top 1000 apps worldwide, AdColony is trusted by Fortune 500 brands and more than 85% of the world’s top grossing mobile publishers.

The platforms elevate the state of mobile advertising by focusing on the highest quality consumer experiences that deliver outcomes for brands and publishers on today’s primetime apps and sites.

Excited about ushering the new age of mobile marketing, AdColony’s managing director of APAC, Vikas Gulati, said: “Mobile is transforming the marketing landscape by enabling  brands to not just engage their consumers but also delight them with innovative and superlative ad experiences. It is heartening to see Mob-Ex Awards grow year on year, celebrating the best of strategy and creative work on mobile in APAC. AdColony has always been at the forefront in mobile advertising and we are excited to be associated with Mob-Ex Awards. I look forward to see which campaigns will clinch the top honours this year to inspire the industry in 2017.”

AdColony’s association with the Mob-Ex Awards signifies its commitment to recognise the stellar performance of brands and agencies and their creativity and innovation in marketing on mobile platforms. The support from renowned international organisations has further entrenched the critical role of mobile marketing in the industry.

Be at the forefront of mobile marketing with only the best at the Mob-Ex Awards held on 24 February at Shangri-La Hotel Singapore.

For more details, visit http://www.marketing-interactive.com/mob-ex-awards/sg/book-tables/ .