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EVA Airways names social media partner

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EVA Airways Corporation, the leading Taiwanese International Airline has appointed social and mobile agency, KRDS Singapore as its social media agency.The agency is tasked with handling the airline's social media presence on Facebook for the Singapore market. The appointment comes following a pitch where KRDS Singapore was selected for its expertise in providing optimal social media strategies for aviation and tourism brands across the globe.KRDS Singapore aims to provide an integrated and effective strategy that focuses on the idea that the ‘Journey is the destination’. This approach is based on the idea of promoting the flight's extensive services and to express how the journey to a destination is an essential part of a traveler's experience.Chia Sy Yuan, marketing supervisor at EVA Air (Singapore) said: "As EVA Air introduces new routes, more flight frequencies and better connectivity from Singapore, a stronger emphasis on digital channels has been placed to reach out to our travelers. We believe this will effectively deliver our key brand messages and grow the confidence of consumers to choose EVA Air as their preferred carrier.” 

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