Eu Yan Sang appoints creative agency

Traditional Chinese medicine brand Eu Yan Sang has appointed local creative agency Wild Advertising & Marketing as its creative agency.This comes as the brand looks to shift its position from a traditionally heritage brand to one which is integrated and relevant to the younger consumers.While the brand has built a trusted consumer base with the older generations, in its attempt to connect with the younger consumer base, Eu Yan Sang will be making a push into digital and social media. Meanwhile, content marketing will also be an avenue that the brand is looking to grow in.As the appointed agency for a year, Wild will be tasked to provide strategic counsel, integrated creative services through-the-line, digital and social media strategy and management for Eu Yan Sang Singapore.Corrinne Koh, general manager, marketing, Eu Yan Sang International said that partnership was part of its strategic plans to growing Eu Yan Sang’s relevancy and brand image with younger consumers while remaining trusted amongst its already established base.“As an innovative and progressive brand, Eu Yan Sang is constantly looking for ways to be more relevant to the changing needs of consumers. We liked the energy and creativity we see in Wild’s work,” said Koh.“We are privileged to partner Eu Yan Sang in their journey to become more relevant, more exciting and more essential to consumers of all ages. The client-agency synergy is undeniable and we are truly inspired by what EYS stands for,” said Yeo Ai Ling, executive director of Wild.