Love it or hate it, the YouTube Red, which was launched last week after months of speculation is about to stir up some emotions amongst brands and content producers.
Most recently, sports channels and broadcaster ESPN pulled its public videos from the Google owned video streaming site. In a statement to Marketing, an ESPN spokeswoman said the channel is not yet part of the service and the content which was previously available on YouTube is now hosted on ESPN’s digital properties.
Marketing has asked ESPN the reason behind the pulling of the content.
Meanwhile, a YouTube spokeswoman told Marketing the sports channel was not part of its new subscription model because of some “rights and legal issues.”
YouTube Red is a service where subscribers can watch videos across all of YouTube without ads, while also letting viewers save videos to watch offline on mobile devices and play videos in the background.
The US $9.99 subscription will cover all of YouTube products, meaning YouTube, YouTube Gaming, YouTube Kids, and the newly announced YouTube Music. The site will also produce original content push called “YouTube Red Original Series.”