Escape room company cashes in on Pastor Kong Hee’s “suicide forest” video

Kong Hee, a pastor at City Harvest Church who gained widespread media attention for allegations of illegal use of church funds, recently released a controversial video on his Facebook page. In the video, Kong talks about his trip to Aokigahara, also known as the "Suicide Forest" near Mount Fuji. This is followed by a religious session which involves Kong and his family praying to the souls in the forest.The video was highly debated amongst Facebook users which called Kong out for being disrespectful as Mount Fuji is not a Christian ground.Taking advantage of this creepy video moment, LOST SG, a company which specialises in Escape Room games which decided to promote its own Aokigahara-themed escape room.Netizens were, safe to say, tickled by the comment, which got 213 likes, according to a screenshot provided by the company.In a statement to Marketing, a spokesperson from LOST SG shared that the company saw a tremendous marketing opportunity it “could not let up”.“There are slightly more than 10,000 players in Singapore alone who have played our Aokigahara attraction at LOST SG, so we thought there were more people who knew about our Aokigahara as opposed to the actual Aokigahara in Japan,” the spokesperson added.In terms of enquiries, the company saw a rise in bookings following the Facebook comment, with most of the time slots for the Aokigahara and Alcatraz attractions being taken up yesterday. This is coupled with multiple corporate team building inquiries it received this morning.