Emirates has renewed its contract with Havas Media through to 2020, during which the agency will manage the airline’s global media strategy, planning, social, traditional and digital investments across 150 destinations worldwide.
Havas Media won the account in a hotly contested pitch back in 2014 and according to the press statement, has since launched some of Emirates’ most high profile campaigns featuring Pele, Ronaldo and Jennifer Aniston.
Operating in 144 countries, Havas Media is the main media brand in the Havas Group. Some of its clients include Sony, Konami, AXA, IKEA and Coca Cola.
“Emirates and Havas Media have similar cultures and what I call a ‘change agent’ mentality. I am excited to see what we can achieve as we continue to propel the Emirates brand into 2020,” Boutros Boutros, divisional senior VP of corporate communications, market and brand for Emirates Group, said.
“It’s an honour for us to continue working with Emirates, without doubt the trail blazers for quality and service. Their unparalleled ambition is shared by every one of us and we will continue to drive their business forward both in our shared home of Dubai and across their 150+ destinations,” global managing director of Havas Group, Dominique Delport (pictured), said.
In 2016, Havas Media Group appointed Karl Wu as CEO for Greater China, overseeing both Havas Media and Arena Media, as well as Havas Group pure player agencies Socialyse, Affiperf, Ecselis and Mobext. The group also promoted Anwesh Bose to Indonesia CEO last year after the incumbent, SK Biswas, stepped down.
Marketing has reached out to Emirates for more details on the renewal.