Emerald Media doles out US$50 million for minority stake in YuppTV

Emerald Media has acquired a minority stake in YuppTV worth US$50 million. Emerald Media is a Pan-Asian platform established by leading global investment firm KKR.YuppTV is an over-the-top video platform for South Asian content, which offers live TV, catch-up TV and movies on-demand in 14 languages across the globe. Headquartered in Atlanta, Georgia, the platform has access to over 400 million households across the world. More than five million monthly visitors access it across 27 integrated devices, generating a peak monthly traffic of 20 million.The growth capital will enable YuppTV to further its global footprint, expand its content library through original productions and acquisitions, and rapidly grow its paid subscriber base. The shows on the platform currently focus on USA, UK, Middle East, Canada, Singapore, Malaysia, Australia, New Zealand and the Caribbean.“The online video platform has a loyal subscriber base that realises the huge potential of the global Indian diaspora. Our investment and relationship will enable YuppTV to further their strong leadership position in the rapidly growing OTT space,” said Paul Aiello, managing director of Emerald Media.Rajesh Kamat, managing director of Emerald Media, said, “The world is moving from traditional consumption to multi-screen delivery mediums. YuppTV provides a unique combination of technology, and strong content relationships and revenues of scale.”Moreover, Uday Reddy, Promoter and CEO YuppTV, said,“ YuppTV is a content distribution platform with a strong consumer connection, and Emerald Media has global media relationships. We hope to leverage their relationships and existing assets Endemol, OML, Fluence and Graphic India to create original programming and make this platform a next generation distribution and content powerhouse.”