Emarsys adds on products to its mobile offering

Emarsys has launched its mobile suite to enhance mobile app engagement and optimise customer journeys to increase customer loyalty.Connected to its B2C Marketing Cloud, the suite featuring Mobile Engage for apps powers retailers’, brands’ and ecommerce mobile app engagement strategies through automation, which is designed to bring back users to the app through personalised content.Benjamin Glynn, managing director, Emarsys Southeast Asia highlighted: “A mobile strategy will be crucial for marketers who want to engage audiences in the Southeast Asia region. Through insights gathered from mobile apps, marketers can better understand their customers and thereby have more personal interactions with push and in-app messages. Emarsys’ push to mobile is in line with mobile usage habits of Southeast Asians, ensuring that businesses can target consumers where they are most active – their mobile devices.”Emarsys mobile suite enables marketers to deliver revenue driving mobile marketing campaigns with the following:Mobile Engage: Mobile Engage provides marketers the ability to send well-timed push notifications based on the mobile user’s product preferences and in their preferred language. Overall performance statistics including app installs, monthly active users and overall message open and delivery rates are also included.Smart SMS: Marketers can create and execute contact acquisition campaigns using SMS keywords, email capture SMS programs or integrate SMS opt-in into any web form.  Smart SMS makes international SMS marketing a breeze with tools that estimate the cost of messaging across multiple countries and reduce messaging cost by filtering out invalid mobile phone numbers.Geo-segmentation (beta): Send relevant mobile push notifications to users who are currently in a specific geo-location.  This new functionality allows mobile marketers to segment mobile audiences using the most dynamic and powerful contact level attribute – location.