Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Elle Malaysia launches print edition

share on

The Elle Malaysia team has launched its first print edition in Kuala Lumpur with a total of 308 pages.The first cover of Elle Malaysia features Tan Sri Michelle Yeoh. The magazine has attracted advertisements from brands such as: Omega, Rolex, Dior, Prada, Chanel, Tods, Ralph Lauren, Miu Miu, Burberry, Emilio Pucci, Aigner, CK, MK, SK II, LV, Fendi, Versace, Guess, Bally, and others. The monthly magazine has an initial print run of 30,000. A spokesperson added that the publication may be sent for circulation auditing in the near future.Elle Malaysia magazine is already has an online presence with website elle.my and a free My Elle app available on both iOS and Android platforms. These new platforms allow readers to gain daily access to articles, exclusive privileges, giveaways, and invitations to events around Malaysia.Editor-in-chief of Elle Malaysia, Andrea Wong said: “I am very proud to unveil the launch issue of Elle Malaysia. The team have delivered an outstanding product that embodies the Elle Malaysia woman – someone who is smart, successful, sophisticated and strong. We look forward to building on the success of this launch for many years to come both in print and digitally.”François Coruzzi, executive vice president International, Lagardère Active said: “We are extremely proud of the launch of this new edition of Elle in the Malaysian market and we welcome this partnership with Mongoose Publishing, a publisher particularly performing in the upscale market. ”

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window