Edelman Singapore appoints new consumer marketing lead

Edelman has appointed Juliette van der Burgt as director and head of its Singapore consumer marketing business.Van der Burgt brings 12 years of advertising, strategic planning, digital marketing and corporate brand expertise to the agency. Prior to joining Edelman, she was global business director for Qatar Airways at Grey Group in Singapore.“Juliette’s experience driving global, regional and local integrated campaigns for major brands  advances our vision to become the global lead marketing agency for our clients,” Amanda Goh, CEO of Edelman Singapore, said.“Juliette joins our strong digital, creative, research and analytic teams, elevating our integrated digital brand offering.”Van der Burgt began her career as communications manager for Mn Services, the largest pension administrators and asset managers in the Netherlands. Following that, she was an account manager and planner at ARA\TBWA.There she focused on channel activation for Heineken, FrieslandCampina and other major multi-market FMCG brands, as well as production projects and integrated campaigns for TNT, Mazars, Aruba Tourism Authority, Lexus and Tigerair. She also spent nearly a year with TBWA\CHIAT\DAY in Los Angeles creating a global strategy for Mars.