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EDB looks for social media agency

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The Economic Development Board (EDB) is looking to appoint a social media marketing agency to provide engagement counsel and planning Contact Singapore (CS).CS is an alliance of EDB and Ministry of Manpower which draws in overseas Singaporeans and global talent to work, invest and live in Singapore.The appointed agency will also be tasked in setting up a new Facebook fan page to engage Singaporeans abroad and acquire fans.Other than Facebook, the chosen agency might also be required to utilise other online and social media platforms to target and reach out to overseas Singaporeans and talent in CS' focus markets.The appointment is for a period of one year and the tender closes on 16 April.Earlier last year, the EDB appointed The Secret Little Agency (TSLA), TBWA and MEC as its creative, digital and media agencies respectively. It also appointed R3 as its consultant for financial auditing and agency performance management.

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