eBay settles global creative and media pitch
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eBay has appointed MediaCom and Goodby, Silverstein and Partners as its media and creative agencies respectively.The agencies will be supporting its global media and creative business. An APAC spokesperson confirmed the news to Marketing."As our brand evolves, we're constantly looking for new ways to inspire and engage our buyers and sellers around the world.”“We have recently engaged Goodby Silverstein and Partners and Mediacom as one of our agency partners to help us explore how to continue telling the story of eBay," the spokesperson added.According to global reports, eBay first launched an agency pitch to revamp its brand in April.
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