EastWest, Citrus add more biz

Public relations shop Eastwest PR has added two clients to its portfolio, namely life science technologies firm AB Sciex and data centre developer Digital Realty Trust.The agency will manage AB Sciex' public relations campaign in the Asia Pacific region for one year, involving offline and online PR strategies. The firm aims to reach out to its customers in APAC, particularly in China, the ASEAN sub-region and Korea, and meet the demand for drug discovery and manufacturing, clinical research as well as food and environmental safety.For Digital Realty Trust, Eastwest is appointed to handle its media relations in Singapore.The firm recently entered the Asia Pacific market with the acquisition of a data centre property in western Singapore.  Eastwest is tasked with promoting the brand and the facility and to position the company at the forefront of customer driven data centre solutions in the Asia Pacific region.Digital Realty Trust is currently considering expansion into additional Asia Pacific markets, including Sydney and Hong Kong.In a separate announcement, Racers' Toolbox - the Singapore based organisation that helps educate individuals and organisations on the benefits of a smart, process focused approach to exercise - has retained Citrus PR to direct all public relations and digital communications.In addition to the Exercise Lab business that it previously supported, Citrus PR will also now manage PR activities for the company's Corporate Lab Division.Racers' Toolbox first hired Citrus PR in mid 2009 for strategic counsel as it went through a brand re-positioning and extended its business offering into the corporate world.Singapore based Citrus PR is part of the Shepard Fox global communications network.