Dreamworld appoints new creative agency

Dreamworld has appointed Grey Sydney as its new creative agency.Australia’s biggest theme park, Dreamworld, continues to focus on driving local, national and international visitation to their worlds of entertainment.According to a statement from the company,  with the increased and diverse entertainment opportunities available to visitors on the Gold Coast, Dreamworld recognises that driving innovative creative, supported by seamless data and media analysis, is an unbeatable strategy.Last year Dreamworld appointed Match Media to innovate in the media space and this new partnership will complete and compliment the team.Dreamworld's CEO, Craig Davidson (pictured) said, “It was important that we found the right team that understood the need to evolve the way we communicate relevant messages of our vast array of products in today’s challenging consumer environment both domestically and internationally. Grey proved to us that they understood this need and demonstrated solid insights and innovative creative that allowed us to do this."Paul Worboys, chief operating officer of Grey Group Australia said: “We are extremely proud to be able to partner with an iconic, 35-year- old brand like Dreamworld. The chance to work with such like-minded client partners, combined with the exciting developments and changes that are in the pipeline for Dreamworld, is a rare opportunity indeed.”