Catherine Barr Randall (pictured) has joined Dragon Rouge Singapore to spearhead the innovation practice for the region.
Randall reports to SEA CEO Zayn Khan.
She will further build the firm’s innovation offer, working closely with teams in China, Europe and the Americas.
Randall has over 15 years experience in brand and innovation consulting in Asia and Europe. Her clients have included major players in packaged goods, healthcare, hospitality, financial services, technology and government.
Kahn said, “We are putting business innovation at the heart of how we work with brands. The brand consultancy landscape has changed, and clients now need an innovation-led approach that generates new ideas for services, products and ways to market.”
Randall added, “I see innovation as more than a service offer unto itself; it’s a way of working. It’s about inserting the power of innovation thinking into the larger brand consultancy process to bring very tangible business-building initiatives to clients.”