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Dow Jones to launch Barron’s Asia

Dow Jones has announced that it will launch Barron’s Asia, the regional digital edition of investing magazine Barron’s, on 15 October.

This represents its first overseas expansion since 1921.  Barron’s Asia will deliver content about US, China, HK, Asia and international investments, targeting high net worth individuals in Asia, and produced by the publication’s new editorial team based in Hong Kong.

“Given the rapidly growing number of high net worth individuals in Asia, we believe now is the ideal time to deliver an Asian online edition,” Ed Finn, editor and president of Barron’s, said.

The English-language publication Barron’s Asia will include region-specific content such as a daily investing column, stocks blog, company and mutual fund profiles, wealth-management stories, contributions from financial professionals.  The website will also include the full content of the publication’s US edition.

Tracy Young, previously global director of digital advertising at Barron’s, has been appointed as publisher of Barron’s Asia.  In her previous role, she had helped the US publication expand into mobile, tablet and video platforms.

Meanwhile, Kopin Tan is named editor of Barron’s Asia.  A former attorney, he had previously covered Asia and options markets for the US edition.

Launch sponsors for Barron’s Asia include Charles Schwab, Chicago Board Options Exchange, Interactive Brokers, JP Morgan and Nikko Asset Management.

The regional publication will be free for Asia-Pacific users for the first three months.  After this free trial period, it will cost US$26 for a 26-week subscription.

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