DOT launches "More Fun Idols" via BBDO Guerrero
share on
BBDO Guerrero has launched the domestic campaign of the Department of Tourism (DOT) called "More Fun Idols" to inspire the country's tourism front liners.Alongside destination promotions, the DOT now turns its focus to developing "a culture of tourism"among the industry's first point-of-contact - transportation drivers, vendors, boatmen and janitors among others - to make every guest’s experience safe and fun and welcoming.This campaign came soon after the DOT resumed its international tourism promotions with the launch of the Boracay “24/7” TV commercial and a similar spot for Davao soon after, both of which were developed by BBDO Guerrero."We are glad to revitalize our tourism promotions, after a temporary setback like Typhoon Yolanda. Tourism is an important contributor to our nation’s progress as it provides hundreds of jobs. And we are glad we’re able to do our bit for this, as everyone should in their own way,” David Guerrero, Creative Chairman at BBDO Guerrero, said.
share on
Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window