Doritos crowdsources TVC on social media

Doritos has rolled out a media contest asking internet users to create a Doritos TVC to vie for opportunities to be broadcasted on television and to work with Marvel Studios on the set of Hollywood blockbuster “Marvel’s The Avengers: Age of Ultron”.Dubbed “Crash the Super Bowl”, the media contest, which has been held for the past seven years in the US since it began in 2007, has now opened to global internet users to submit their self-created Doritos TV ad on Doritos website and YouTube, leveraging on social media to build its global footprint.From now until 24 November, internet users are encouraged to create a Doritos TV commercial with the two most creative commercials to be broadcasted nationwide during the annual American sports game the Super Bowl. (Photo courtesy: Frito-Lay)