Dogumentary: What if your pet had a credit card? [VIDEO]

To illustrate the downsides of credit, Interac Debit together with its agency Zulu Alpha Kilo has created “Pets with Credit”, a two-minute "dogumentary" that follows the life of Max – an 8-year old Australian Shepherd who struggled with the effects of credit card debt.The short-film follows the life of Max throughout his journey into and out of debt. Through a tongue in cheek lens, the film explores the serious consequences of racking up debt, including depression, lethargy  and even a decreased sex drive. It closes with the positive effects of being on a path to credit redemption.  From a finance author to a psychologist through to a veterinarian, real experts were used in the film.Watch the clip here:https://youtu.be/axQhpQWzfIMThe creative and strategic platform encouraging Canadians to use their own money with Interac Debit is going into its third year in the market. It was recently shortlisted for this year’s Effie Awards for effectiveness.The dogumentary that launched online on 10 April was produced through zulubot, the agency's content division. It will be supported through digital and social channels. Movie-style posters for the ‘dogumentary’ will run in Cineplex theatres across the country.Media Experts was the media partner agency. French creative for the Quebec marketplace was handled by TANK.Credits:Agency: Zulu Alpha KiloClient (Company): Interac AssociationChief Creative Officer: Zak MrouehExecutive Creative Director: Allen OkeArt Director: Fiorella MartinezWriter: Jacob PaceyAgency Producer: Tara Cochrane, Tara HandleyAccount Team: Rob Feightner, Laura Robinson, Winnie HsiaoStrategic Planner: Emma BrooksClients: Andrea Danovitch, Leslie Vera, Lauren McKayProduction House: zulubotExecutive Producer: Shaam MakanDirector: Sean WainsteimLine Producer: Marc JuliarDirector of Photography: Jackson ParrellCasting Director: Andrew Hayes/Tristan Abraham, Powerhouse CastingCarly Blais (Agent/Dog Talent) Carolyn’s Talent AgencyVideo Post Facility / Editing Company: zulubotEditor: Jay BakerCompositor / Online: Alter Ego (conform), zulubot (supers/logos)Colourist/Transfer: Cem Ozkilicci, Alter EgoAudio Post Facility/Music House: EggplantAudio Director:  Adam DamelineProducer:  Nicola TreadgoldProduction Coordinator: Lindsay FryEngineer: Brad TigwellMedia Agency: Media ExpertsMedia Agency Planner: Richard Ivey, Borisenko, Jenna Bendavid, Josee Thibault, Dan Mak, Lauren Rosenblum