Did your copy of the TODAY newspaper smell like coffee? Well if it did, it is probably because of WONDA coffee. The brand took up four pages in local newspaper TODAY to create a special treat with the nation’s first ever coffee-scented advertisement.
As part of its launch celebrations into Singapore, WONDA Coffee will be rewarding consumers with exclusive WONDA-ful offers at 7-Eleven outlets across the country. Additionally, a sampling activation will be rolled out from 21st August 2017 at selected 7-Eleven outlets.
“Coffee is an integral part of life here and we are able to offer coffee lovers in the island nation new tastes and enriching experiences with WONDA Coffee. To make the launch even more unique for consumers, we are not only offering an exclusive deal at 7-Eleven, but we have also come out with an innovative coffee-scented print advertisement, the first of it’s kind in the island nation. We will leave no beans unturned to showcase how WONDA Coffee is a game-changer in the RTD coffee market, and will continue to deliver on our brand promise of bringing the ‘tastes like just brewed’ coffee to all consumers,” said Santharuban T. Sundaram,VP of marketing at Etika Pte Ltd.
The campaign was created with the help of Havas Media Singapore and Entropia.