A new controversial game on Apple’s App Store received a fair bit of heat for all the wrong reasons.
The “Plastic Surgery & Plastic Doctor & Plastic Hospital Office for Barbie Version,” app is aimed at children aged ‘9 and older’ and is known to be a Barbie-inspired plastic-surgery app.
The game involved illustrated but fairly graphic scenes of the liposuction process being performed on an “unfortunate girl” to make her “slim and beautiful.” This could be repeated on Barbie’s various problem areas.
In an article by the BBC, Barbie creator Mattel has clarified that it is not responsible for the ad: “The Barbie name was recently featured in an application that was not sanctioned by Mattel. This app has since been removed from iTunes. At Mattel, we take our commitment to children seriously and work hard to ensure there are no unauthorised uses of our brands that may be unsafe or inappropriate for children.” Neither Mattel or Apple responded to further queries from Marketing at the time of writing.
The game’s description on the Apple App store read:
“This unfortunate girl has so much extra weight that no diet can help her. In our clinic she can go through a surgery called liposuction that will make her slim and beautiful. We’ll need to make small cuts on problem areas and suck out the extra fat. Will you operate her, doctor?”
Similarly on Google play, another plastic surgery app was found with the description:
“Barbara likes to eat a lot of burgers and chocolates and once she found out that she looks ugly. She can’t make it up with this situation any additional second. And today plastic surgeon is going to make operation on her body and face in order to return cute Barbara’s look. She is afraid of all of this, but I know you will check that everything is over normally. [sic]”
A spokesman for Google also told the BBC: “We don’t comment on individual apps, but will remove apps that breach our guidelines.”
(Photo courtesy: Mashable)