Dimsum partners up with Etika for CNY giveaway

Dimsum, the latest subscription video-on-demand service in Malaysia, is giving away 400,000 sets of limited edition angpow packets with unique promo codes for a two -month free access to Dimsum with any purchase of a carton of 330ml Pepsi, Revive Isotonic or 7UP. Dimsum is partnering with Etika to enable this partnership.To enjoy the offer, customers who have purchased Pepsi, Revive Isotonic or 7UP can log on to www.dimsum.my to register and key in the promo code. Upon successful registration, users will be able to stream on the website or through the Dimsum app downloaded from the App Store or Google Play Store.Dimsum CMO, Lam Swee Kim said: “We know Chinese New Year is very meaningful and we want to treat our subscribers with something special. That’s why we came up with the collaboration with Etika. We believe entertainment is a must-have element during the festivities.”“For the upcoming Chinese New Year celebration, we wanted to do something different. Our consumers will be pleased to know that they will be in for a treat for the coming festivity. We wanted to show our gratitude to our loyal consumers that have been endlessly supporting us throughout the time. Hence, we have collaborated with dimsum and inserted a little surprise,” added Etika (formerly known as Permanis Sandilands) VP of marketing and business development, Hemalatha Ragavan.