Indonesia remains one of the most attractive and lucrative markets for digital marketers. Factors such as increased wealth, digital literacy and growing urban populations make Indonesia an alluring destination for digital creativity and technopreneurship.
However, the challenges for marketers in Indonesia is equally as great as the opportunities. With so many digital platforms and disruptive technologies available, and with consumers becoming even more discerning about how they spend their time online, it’s clear that marketers must innovate digitally in order to stay relevant. But how to stand out in a crowded and competitive environment like Indonesia is a question many marketers are still struggling with.
Building on the success of its inaugural conference, the second edition of Digital Marketing Indonesia will look at how brands around the region are embracing emerging technologies, programmatic, content and mobile to cater to today’s ever-changing consumer. You’ll hear from top senior marketers and industry practitioners as they address today’s top issues in digital marketing such as ad-blocking, privacy, the distracted audience and more at this packed two-day event.
Recent research has highlighted the potential increase in digital ad spend in Indonesia over the next five years. Brands yet to venture into Indonesia’s booming digital ecosystem must expedite their entry strategies to ensure getting a share of this lucrative pie....Read more