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Digi’s ex-CMO takes on CEO role

Albern Murty (pictured) has been appointed chief executive officer of Digi. Murty is a Digi veteran who has been with the company since 2002.

Murty was appointed chief operating officer in 2014 and prior to that, he was the chief marketing officer responsible for driving the company’s overall revenue growth. He has held previous management roles as head of strategy & new business, and co-chief marketing officer.

Before Digi, Murty held key business and commercial management roles in Lucent Technologies across the Asian region.

“Murty has grown through the ranks of Digi, and has contributed strongly to the company’s relentless customer focus and its innovative Internet for All approach. He has played a central role in driving the company’s operations and results in his time with the senior management team at Digi, and is a proven and capable business leader,” Sigve Brekke, chairman of Digi.Com Bhd and Head of region Asia, Telenor Group said.

Murty added: “DiGi has a strong market presence in Malaysia, and possesses a solid track record of performance excellence and innovation. I look forward to working with my highly talented and passionate colleagues in Digi to drive the next phase of our growth story, and most importantly to continue to delight and inspire our customers every day.”

Meanwhile current CEO Lars-Ake Norling will be assuming the role of CEO of Telenor’s Thai business unit, dtac. Telenor Group is a 49% shareholder of Digi.

Earlier last month, Digi Telecommunications also launched a refreshed brand identity with a brand promise to be “the enabler of digital inspiration”. The brand refresh was rolled out across all customer touchpoints, including its website, social media channels, advertising, company infrastructures and retail outlets nationwide.

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