As part of its ongoing ‘Internet for All’ campaign, DiGi Telecommunications has partnered with software security company, McAfee to advocate online child safety for the younger generation.
In conjunction with this DiGi has engaged popular Malaysian child star, Mia Sara (picture) to be the ambassador for DiGi’s family-friendly internet ad campaign.
The six year old will be starring in the upcoming TVC to be aired on Astro later this month to promote online child safety and the importance of parental control measures.
As part of the campaign, DiGi customers will also enjoy two complimentary months with their subscription when they purchase either of the McAfee products via the DiGi Online Store.
For the subsequent months they will need to pay RM5.70 per month or an annual subscription of RM68 for McAfee Family Protection license.
Print ads promoting the offers by the two brands featuring Mia Sara and her father, will run on major newspapers such as The Star and Harian Metro.
On the product partnership, McAfee’s consumer mobile & small business manager for south east Asia, Ben Wark, said: “We are happy to be working with DiGi, which has one of the fastest growing customer base for mobile internet and mobile broadband in Malaysia.”
“Their focus to provide a safe internet experience for children of all ages is very much in line with McAfee’s mission. DiGi customers will have peace of mind with our security solutions as they are designed to provide fast, easy set-up so they can monitor their children’s internet experience without stifling their online interests.”
DiGi’s head of Broadband, Mohd Nazeem Mohd Nasir, said it was very critical for them that measures are taken to educate the younger generation on the dangers which can be found online.
“The solution available to our customers allows parents the flexibility of setting control parameters to prevent exposure to objectionable content such as inappropriate videos and explicit music lyrics while still providing the kids access to appropriate ones. As a parent, you can choose to be notified via e-mail if any access to inappropriate content is attempted.”