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DiGi makes retail push for Android

DiGi Telecommunications (DiGi) has launched the My Android Hub retail space at the DiGi Store in Sunway Pyramid offering a range of latest devices on the Android-platform.

This includes low to high range smartphones from Samsung, Nexus and HTC among others.

The hub is aimed at existing customers, potential new smartphone users and all Android fans who are interested to do more with the device or find out about the plans available data plans.

Albern Murty (pictured center), chief marketing officer of DiGi, said it believes more people will now able to enjoy mobile Internet on Android devices, given the services to help them select plans and apps that suit their lifestyles.

“Given the growing popularity of Android among Malaysians and it being the most popular OS among our customers, we are positioning ourselves to take the lead in meeting our customers’ Android needs and in-store is part of the concept of retail experience we’d like to introduce.”

The hub is promoted mainly via print, TV, retail and digital channels such as its website and social media properties.

In-store experts called the Geek Squad will also be present to provide before and after-sales support for Android devices.

DiGi expects to introduce MyAndroid Hub to more nationwide stores by the first quarter of 2013.

Similar Android-related concepts have been introduced by telco operators in Japan, Australia, Indonesia, India and the United States.

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