Digi hands digital duties to Mindshare Malaysia

Digi has appointed Mindshare Malaysia as its digital agency covering the full suite of Digital services.Mindshare Malaysia won the account following a 3 week real-life campaign to compare digital performance and capabilities across agencies.The win comes within three months of being appointed the partner for traditional media and comes on the back of pitching a proprietary marketing framework for Digi.The appointment is effective 1 April 2016.Digi is a leading telecommunications company in Malaysia and part of global telco giant Telenor.Junaid Muhammad, Digi’s Head of eBusiness said: "We look forward to working with MindShare Malaysia in driving our business ahead of our competition to realise Digi’s ambition of becoming our customers’ favourite partner in digital life.”Varun Channa, managing director of Mindshare Malaysia said: “The appointment adds to the winning streak for Mindshare in paid, owned and earned digital assignments over the past few months."For the fast-moving telco industry, digital plays the most pivotal role in achieving their business goals, and so we are privileged to have been selected by Digi as their digital partner.”