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Digi drives importance of good intentions with new Hari Raya and World Cup ad

Digi has partnered with NagaDDB Tribal to launch a campaign in conjuction with the upcoming Hari Raya and World Cup. The campaign features former national footballer, Nidzam Jamil, who is now a successful coach for Felda FC. The campaign aims to find inspirational content and drive the importance of good intentions.

Aired on Digi’s Facebook and YouTube channel until 18 June 2018, the film tells a true and heartfelt story of how Nidzam faced multiple setbacks, such as the loss of his elder brother and an injury that cost him his career. With a helpful reminder from his brother that all good things begin with a good intention, Nidzam manages to rise back onto his feet and start over.

As a result, Nidzam undertook a team of troubled youths, and aimed to train them to be better footballers. Despite resistance from the team, his resilience and good intention eventually led him to success with the team.

Watch the spot here:

“Authenticity is key, and what better way to do it than with a true story. We’re grateful to Nidzam for sharing his inspiring journey, and we hope it inspires all our viewers too,” Paul Lim, deputy ECD of Naga DDB Tribal, said.

Credit List
ECD: Alvin Teoh
Deputy ECD: Paul Lim
Creative director: Ellison Fernandez
Creative group heads: Zaheer Kaisar, Naqib Shamsuri
Copywriters: Izzul Iqram
Business unit head: Kevin Teh
Brand director: Adia Suhaimi
Senior brand manager: Brian Khoo
Project management: Valerie Chan
Head of content studio: Lee Ling Chen
Film director: Barney Chua
Assistant director: Alex Thong
Director of photography: Aidil Razali
Producer: Fazlynne Majid
Audio production: Real Time Studios

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