Following its successful sponsorship of television channel CNN’s flagship F1 show The Circuit, logistics company DHL is extending its brand campaign with the network and sponsoring a new CNN feature called Traders.
Traders tells the stories of trading goods and services worldwide. Covering the human stories behind the global import and export markets, Traders is a segment airing fortnightly from 19 May. DHL branding also runs exclusively on a Traders microsite hosted on CNN Money. CNN is DHL’s exclusive international media partner.
According to the company, this partnership is built on CNN’s wide range of brand, advertising and content solutions that meet DHL’s marketing objectives, as well as CNN’s reach amongst the global business community.
Sunita Rajan, vice president, news advertising sales, CNN International Asia Pacific said: “Being strategically associated with relevant, high-quality content is an ideal way for DHL to connect with the CNN audience through multiple touchpoints and reiterate its excellence in logistics and enabling global business.”
Arjan Sissing, SVP, global brand marketing at Deutsche Post DHL Group added, “CNN, with its global reach and commitment to high-grade storytelling, is the perfect media partner to help us to highlight the vital role that logistics plays as an enabler of the world’s trade flows.”