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Joanna Catalano

Dentsu’s Female Foundry initiative for female-founded startups returns

Dentsu Aegis Network has launched Female Foundry for the second year. Female Foundry is an accelerator programme that educates, mentors and offers funding access to top female-founded startups that leverage on technology to promote economic sustainability.

Female Foundry is launched in partnership with non-profit organisation Female Founders and innovation festival West Tech Fest, and will offer shortlisted female entrepreneurs based in Southeast Asia access to tools and networks. They will also have the opportunity to receive training to scale platforms and acquire skills to create commercially viable businesses over the six week-long programme.

Besides education and mentorship, the accelerator programme culminates with a demo day to help female entrepreneurs secure possible second round funding, a main obstacle for female-led startups in the region.

“Dentsu Aegis Network is thrilled to lead the industry in supporting female entrepreneurs from emerging markets. We continue to support initiatives which leverage tech for good and drive meaningful and lasting change in society. Building on the success and learnings from last year and in partnership with leading influencers, we are delighted to welcome our second cohort of founders,” Joanna Catalano, CEO of iProspect Asia Pacific, said. She is also a key driver of the Female Foundry initiative in Southeast Asia, according to the press statement.

“Female Foundry helps prepare startups by equipping them with the necessary tools, networks, skills, and strategy to thrive in the digital economy. Through Female Foundry, we hope to provide a platform that will support and empower women in emerging markets where 80% of the global middle class will live in 10 years,” Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, said.

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