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RosalynnTay_CEO_DSingapore

Dentsu Singapore bags four new account wins

Dentsu Singapore has bagged four new wins.

The Civil Aviation Authority of Singapore (CAAS), Nanyang Tenchological University (NTU), Pringles International, and Singapore Navy Information Centre will be working closely with the agency for various creative and media duties.

Following a pitch in April, Dentsu Singapore was appointed as the agency of record for the Civil Aviation Authority of Singapore, the governing organisation to oversee and promote safety in the aviation industry. The agency will handle its integrated media and creative campaigns.

Commenting on the CAAS appointment, Rosalynn Tay (pictured), CEO of Dentsu Aegis Network Singapore said the CAAS win establishes Dentsu Singapore as the communications authority on all transportation forms – via Land Transport Authority of Singapore (land), The Republic of Singapore Navy (sea) and now CAAS (air).

“We are extremely proud to be the chosen communications partner and look forward to continuing our work in developing Singapore as a center of excellence across these pioneering industries,” said Tay.

Bagging the media duties for Pringles International, Dentsu Singapore will be tasked to execute on the ideation of activation for markets in the region.

“At the start of the RFP, we were on the lookout for a one-stop agency that can scale on its capabilities on activation and media – one that understood our business priorities and needs to deliver a customised plan to our target audience. Dentsu Singapore was evaluated along with others on key parameters,” Michael Guo, regional brand manager – Pringles APAC Emerging Markets said.

Following the announcement of being appointed as AOR for The Republic of Singapore Navy in November 2014, Dentsu was invited to pitch for a second navy project with the task of developing a publicity campaign for a ship naming contest for the new fleet of Littoral Mission Vessels, the next-generation of warships to replace the current Fearless-class of patrol vessels.

The pitch which saw three other contenders. The agency was tasked to develop and execute the overall communication and creative strategy, contest management and implementation, digital and social media strategy and execution, media planning and buying, PR, activation and event management.

Meanwhile, NTU has reappointed Dentsu Singapore after a two-year partnership, to lead the creative development, media planning and buying for their admission campaign for 2015.

“This is a fantastic achievement for everyone at Dentsu Singapore. The team works tirelessly to deliver exceptional results for our clients and it’s great to be appointed as the agency partner of choice for these prestigious local ogranisations and international brands,” added Tay.

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