Dentsu Möbius partners Lotame

Dentsu Möbius has partnered with Lotame to help manage its data. Lotame is a data management platform (DMP) that helps publishers, marketers and agencies maximise the way they activate audience data.Through the partnership, Dentsu Möbius will be able to gather deep audience insights and deploy sophisticated audience targeting solutions to maximize ROI and ensure the success of their clients’ marketing strategies.  By leveraging Lotame’s feature-rich DMP, Dentsu Möbius uses data-driven insights to inform strategy as well as identify channels to give clients a strong competitive advantage."Dentsu Möbius’ decision to employ Lotame’s DMP is proof of the increasing focus and investment in data-driven initiatives in Southeast Asia,” Mathew Ward, managing director of Asia Pacific said.The partnership with Dentsu Mobius is not exclusive.Lotame expanded its presence in the Asia-Pacific region earlier in September and appointed Mathew Ward as managing director for the region.