Dentsu Group opens sales promotion arm

The Dentsu Group has started up a subsidiary business in Singapore to service client needs regionally in sales promotion.The Singapore Promo Tec office is aimed at playing a pivotal role in the sales promotion domain in the rest of Asia, said a release from Dentsu.It will work in collaboration with Dentsu Asia to establish subsidiary companies throughout Asia. A Dentsu spokesperson declined to reveal which markets it was looking to launch Promo Tec in.The subsidiary Promo Tec, wholly owned by Dentsu Tec, will begin operations in January 2012. The operations will be led by president and CEO Choku Matsukawa, based in Tokyo, currently also a director and executive officer of Dentsu Tec.Singapore-based Dentsu Asia is established as a regional administration company, and oversees operations in the Southeast Asian countries of Thailand, Malaysia, Indonesia, the Philippines, Singapore and Vietnam, while several other group companies operate in India and the Middle East.Dentsu has also established a network of agencies to support its clients in China, Hong Kong, Taiwan and Korea.