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Ted Bray

Dentsu Aegis Network’s Merkle names APAC growth officer

Dentsu Aegis Network’s performance marketing agency has promoted Ted Bray to growth officer for Asia Pacific. He reports to Z Shen, president of Merkle Asia Pacific and Hap Brakeley, chief growth officer of Merkle.

Bray started his new role on 1 July 2017 and will be responsible for the continued expansion of Merkle’s growth in the Asia Pacific (APAC) region, helping clients expand their business and maximise their marketing investments, said Dentsu Aegis Network in a statement.

Bray is now based in Singapore and relocated from Colorado, United States, in which he served as Merkle’s vice president of global partnerships. In that role, he strengthened and expanded the company’s alliances with key strategic partners. He is also a seasoned executive with over 20 years of experience working extensively as a global enterprise technology sales and marketing leader, including previous roles leading direct and partner enterprise sales throughout the APAC region.

“Bray is uniquely positioned to provide the sales and channel partner leadership that we need in APAC as Merkle continues to expand our global footprint. We see a great opportunity to bring Merkle’s data-led, people-based marketing capabilities to Asian markets and to create value for clients by working closely with other Dentsu Aegis Network resources,” Shen said.

“Bray comes equipped with a unique combination of in-market experience, people-based marketing expertise, and an excellent track record of working with marketing cloud providers to have immediate impact,” Brakeley added.

“I’m excited to continue building on the momentum Merkle has as a member of the Dentsu Aegis Network. We are well poised to deliver people-based marketing solutions throughout the APAC region. I’m looking forward to working with Shen and Brakeley as we continue to expand as a global agency.” said Bray.

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