The Dentsu Aegis Network has roped BBDO Guerrero talents Gary Amante and Rey Tiempo as joint executive creative directors at Dentsu Philippines starting mid-February.
Partners for seven years, the duo have created global as well as local campaigns for brands such as Johnson and Johnson, Pepsico, Bayer, FedEx, Pizza Hut, Mitsubishi Motors, P&G and Ayala Land.
The ‘Persistent Headache’ series for Bayer’s analgesic Saridon has been among their most memorable work, which has made The Gunn Report’s list of Top 50 ads in the world. Amante (right) and Tiempo (left) are creative directors from BBDO Guerrero.
“I brought Ted Lim and Ujjwal Sarao on board last year in newly created positions of Chief Creative Officer and Head of Talent for the region, as part of our focus to build on human capital, talent and acquisition. As we continue to scale our business, attracting top talents like Gary and Rey enables us to continue to grow the breadth and quality of our work beyond what any agency can do,” Dick Van Motman, CEO of the Dentsu Aegis Network SEA, said.
Headquartered in London, Dentsu Aegis Network was created last year following the completion of Dentsu’s acquisition of Aegis Group. Dentsu and Aegis still operates separately but is led by the Dentsu Aegis Network management team and board of directors.
Since the appointment of Ted Lim as chief creative officer in April 2013, the company has hired four new creative leaders – Ng Heok Seong (Dentsu Singapore), Andy Soong (Dentsu Alpha, Vietnam), Chow Kok Keong (Dentsu Utama, Malaysia) and Joey Ong (Aspac, a Dentsu affiliate in the Philippines).