Dentsu Aegis Network has promoted Carat managing director Pauline Chu to country CEO of Dentsu Aegis Network Hong Kong.
Chu’s appointment will see her manage all brands under Dentsu Aegis Network in Hong Kong and drive business growth for the company.
Chu has over 20 years of experience in the media and advertising world in both Hong Kong and China, managing some of the world’s best known regional and local clients across banking, telecom, hotel & travel, retail and FMCG.
Rob Hughes, CEO Dentsu Aegis Network North Asia, there has been a “rapid acceleration” of the scope of its business in the last 18 months.
“Pauline is well-known in our network, in the local industry and is the right leader to ensure that we continue to support our clients’ business successes,” Hughes said.
“I’m really looking forward to working with the team here to develop and grow the business further over the coming years. To do this we need to
Chu added that maintaining digital leadership and providing clients with high standard integrated services from across the network, would remain a focus.