Dentsu Aegis Network’s trading desk, Amnet, has appointed Mandar Kambli as publisher development lead, and Marc Langenfeld as regional account director, both based in the Singapore office. The appointments will take effect immediately.
With over eight years in the online advertising space, Kambli (pictured right) brings with him a wealth of experience and an extensive publishing network that will further strengthen Amnet’s supply base of publishers in the region and create a ‘premium’ marketplace environment.
Prior to this, he was head of operations, Southeast Asia at Accuen – Omnicom Media Group, where he led the regional trading team in developing programmatic media buying strategies across mobile, video and display platforms.
Langenfeld (pictured left) who has been with the network since his career started in 2010, will oversee and manage Amnet Asia’s client service team and drive programmatic strategy for existing clients within the Dentsu Aegis Network and its nine agency brands, as well as collaborate in joint pitches across the region.
Langenfeld was previously digital director at Carat Sydney, where he was responsible for digital strategy and management of media planning and buying, as well as managing a team of six that was servicing the brand’s biggest clients.
Anna Chan, managing director for Amnet Asia, said, “Amnet has grown a lot in the past year, not just in terms of industry reputation, but also in our talent pool, which continues to see highly-capable digital specialists join the family. With Langenfeld and Kambli’s experience, I believe they are well-placed to offer the best service to our clients and the publishers we work with, and to continue the momentum of the brand’s growth and development in the region.
Amnet now has presence in Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore and Taiwan across the region.