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Tony Chen

Dentsu Aegis Network appoints Tony Chen to lead three agencies

Dentsu Aegis Network has appointed Tony Chen as CEO of iProspect China, CEO of Digital Performance Brands North Asia and chief innovation officer of Dentsu Aegis Network China, based in Shanghai.

In his multiple roles, Chen will be responsible for the strategic scaling of iProspect China, development of a series of performance brands across North Asia as well as driving innovation across the network.

As CEO of iProspect China, Chen will lead the agency to building a market leading search and performance practice and continue to broaden the performance portfolio for the group.And as CEO of Digital Performance Brands North Asia, he is tasked to establish and develop additional global and regional performance brands in Mainland China,

And as CEO of Digital Performance Brands North Asia, he is tasked to establish and develop additional global and regional performance brands in Mainland China, Taiwan and South Korea, driving the growth in the performance media space.

No stranger to innovation, he has 20 years experience in digital innovation, media, commercial and operations on both client and agency sides. This knowledge will be leveraged in his role as chief innovation officer of Dentsu Aegis Network China to drive innovation across the group as he works in conjunction with senior management to identify future opportunities in key areas such as data, content, O2O, ecommerce and consumer-centric technologies, etc.

Chen joins from Google China where he was chief digital evangelist.

He will directly report to Phil Teeman, group managing director of Dentsu Aegis Network China, Ruth Stubbs, CEO of Digital Performance Brands Asia Pacific and Motohiro Yamagishi, CEO of Dentsu Aegis Network China.

“We are delighted to have a leader of Tony’s calibre to accelerate our performance capabilities while spearheading innovation collaboration across our 20 agency brands. I am confident his unique experience will lead the brands to creating more innovative offerings for our clients,” said Teeman.

Ruth Stubbs, CEO of Digital Performance Brands Asia Pacific: “In a more digitised market where advertisers are seeking better and more measurable performance, we are always striving to improve our performance portfolio to meet the increasing demands of clients. I believe Tony’s calibre coupled with his excellent leadership can lead our performance brands to best place the value and to become the trustworthy partner of our clients.”

Chen said: “I’m thrilled to join a large network that is at the forefront of the digital economy and is committed to drive digital innovation at every media touch point.”

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