Dentsu Aegis Network has announced the acquisition of WIS Performance Media, a digital search and performance agency in Taiwan.
WIS will become part of Dentsu Aegis Networkâ€™s performance agency iProspect in Taiwan and will jointly be known as iProspect WIS.
The acquisition aims to double iProspectâ€™s scale in the market and further strengthen the networkâ€™s foothold as the largest international media, digital and creative communications group in Taiwan.
Joining the iProspect WIS leadership team is Simon Wu, founder and general manager of WIS, who will be responsible for client development and overall business strategy and planning. Wu will report to Carrie Tsai, iProspect’s managing director.
“The opportunity for WIS to join forces with iProspect Taiwan came at the perfect time and we are very excited to be part of a global network that has the resources, advanced tools and latest industry best practices to scale our operations internationally,” Wu said.
Ruth Stubbs, iProspect regional CEO Asia Pacific, added: “With WIS coming on board, we can further cement the iProspect vision of becoming the worldâ€™s most influential digital performance agency, while maintaining global consistency without compromising local knowledge, adaptability and innovativeness â€“ exactly what we need to stay ahead of the competition.”