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Dentsu Aegis Network acquires B2B creative firm Gyro

Dentsu Aegis Network has acquired Gyro, an independent global creative agency dedicated to business-to-business (B2B) marketing. Following this acquisition, Dentsu Aegis’ B2B media agency Interprise, which was launched earlier this year, will be integrated into Gyro.

In Asia Pacific, given the strength in the market, BandInterprise – the official brand name of Interprise in the region, and Gyro, will each remain a standalone B2B offering. With this complementary combination of creative offering, media expertise, top thought leadership, data and analytics, the combined gyro entity is now the largest in the world to specifically focus on the important, growing B2B marketing sector.

Gyro will remain headquartered in the US, with an expanded global footprint across the US, UK, France, Germany, Spain, Australia, Hong Kong, Singapore and the UAE.

Launched in 1999, Gyro’s mission to create ideas that are humanly relevant has truly resonated with top B2B clients. The agency is led by global CEO and CCO Christoph Becker. Gyro’s Services include B2B capabilities in media planning and buying, creative services, search, data, programmatic, events, content, and business traveler-focused out of home.

Nick Waters, CEO Dentsu Aegis Network APAC, said: “The acquisition of Gyro strengthens our offering, bringing in a new creative skill set in this area of advertising that’s growing significantly. It’s great that gyro will join our network and we’ll be able to offer our clients market leading expertise in B2B across the region.”

Becker, global CEO and CCO for the new combined Gyro, said: “With Dentsu Aegis acquiring Gyro, a major global strategic vision is coming together. Together, we are in the perfect position to lead and accelerate the much-needed reinvention of the B2B space through the total integration of creative, media and technological power. Teamed with Dentsu Aegis, Gyro will offer even more value to our great client partners and bring bigger wings to achieve their goals and dreams.”

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