DDB Shanghai bolsters PepsiCo team

DDB Shanghai bolsters its talents with a series of recent senior hires for its new PepsiCo account, which has appointed the agency as lead creative agency after a competitive pitch last October.On the creative front, the agency has hired Li Zheng from Havas Shanghai as group creative director of DDB Shanghai. He will work alongside chief creative officer Tim Cheng.DDB also added a full team of client service talents and the appointment of Yuwei Chang as senior account director.As digital is an integral part of PepsiCo’s creative offerings, Tribal Shanghai has also appointed Charles Yuen as project director, to lead the project delivery for PepsiCo and all digital requirements.“DDB’s partnership with PepsiCo in China started in 2008 and we’re thrilled to see this collaboration achieving new trajectory,” said Jit Hoong Ng, vice president of DDB Group North China and managing director of DDB Shanghai.“We are continually working to create best-in-class work for PepsiCo and will continue our momentum to hire strong talents to meet these requirements.”Source: press release