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DDB promotes new head of strategy and innovation

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DDB has promoted Andreas Krasser to head of strategy and innovation.Krasser has spent two years with DDB Group Hong Kong, helping to change the business conversation for clients ranging from McDonald's to Fonterra to Volkswagen. Before joining DDB Hong Kong, he was lead planner at DDB Group Korea.Irene Tsui, general manager of DDB Group Hong Kong, said: "It has been incredibly rewarding to witness Andreas’ evolving contribution to the agency."It is only a logical step to have him now bring this contribution to the management team. He is a rare find and will be instrumental in spearheading innovation within the agency, while continuing to strongly boost our planning service offerings."Krasser added: "I have a top brand strategist, and a bunch of very bright and insightful local planners on my team, who are now also joined by a tremendously resourceful technologist. Together, we hope to offer the sort of planning that will drive Hong Kong’s most innovative marketing work.”

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