DDB Hong Kong names raft of new creative talent

DDB Group Hong Kong has announced the appointment of creative directors Wilson Ang and Timothy Li, group creative director Poon Yiu Tong (O’Poon), Group Account Directors Debby Lai and Justin Foo, and Senior Planner Adrian T’so. The hires mark the agency’s commitment to continue offering new and existing clients holistic, integrated solutions, and growing their teams accordingly.“Our focus is on hiring talent with both the mindset and skillset to create and deliver integrated solutions,” said Irene Tsui, general manager at DDB Group Hong Kong. “We have recently been named Integrated Agency of the Year at the 2015 Marketing Magazine Awards, and we plan to continue building on this heritage. We are very excited to welcome O’Poon, Wilson, Timothy, Justin, Debbie and Adrian on board, and confident they will help grow our integrated solutions offering to the finest in Hong Kong,” added Tsui.Creative Directors Wilson Ang and Timothy Li represent a new breed of integrated CDs for the agency. Ang has an exceptional track record of growing business and has been recognised at every award show worth mentioning. Li became one of the youngest ad men in Hong Kong to win a Cannes Lion when he achieved the feat in 2010. Over the course of their respective careers, the pair has led many world-class accounts, including Samsung, Disneyland, IKEA, Ferrero, Coca-Cola, New Balance and Nike. Industry heavyweight O’Poon is returning to DDB Group Hong Kong following a six-year hiatus as Group Creative Director. Over 18 years in the industry, he has been recognised at both local and international award shows from Longxi Advertising Awards to Cannes Lions.Group Account Director Debbie Lai is also rejoining DDB Group Hong Kong following a previous stint in 2007. She is passionate about consumer activation, events and PR, and has 15 years experience in integrated marketing. Fellow Group Account Director Justin Foo also brings a wealth of experience in integrated marketing and communications to the agency. A critical thinker with entrepreneurial flair, Foo leans heavily towards e-commerce and digital.Formerly at Brand Union, Adrian T’so joins DDB Group Hong Kong as Senior Planner. His background in brand consultancy makes him well placed to boost the agency’s holistic, up-stream solutions offering. The announcement follows a stellar performance for DDB Group Hong Kong at the annual Markies Awards. The agency was named 2015’s overall Agency of the Year, Creative Agency of the Year, Integrated Agency of the Year and Most Outstanding Client/ Agency Partnership, based on DDB’s long-standing relationship with McDonald’s.