DDB Hong Kong behind Studio City's glamorous ad campaign

After this week's high-profile launch of Studio City Macau, DDB Group Hong Kong has back it up with a similarly glamorous TV campaign using the star power of Leonardo DiCaprio, Robert De Niro, Martin Scorsese and Brad Pitt.The campaign, titled "This is Entertainment", challenges the status quo of Macau's gaming industry and focuses instead gives audiences a glimpse into the entertainment world of Studio City Macau.https://www.youtube.com/watch?v=t0mIAIWUAyIAn extensive outdoor takeover of Tsim Sha Tsui MTR station, tram bodies and bus shelters in Hong Kong will support the TV campaign. Print ads will also run across Greater China.[gallery link="file" ids="115395,115396,115391,115392,115393,115394"]Clifford Ng, executive creative director of DDB Group Hong Kong, said the creative direction touched on many aspects of Studio City Macau’s communications, from the trailer, TVC, print, and massive outdoor advertising, to establishing branding graphics, and even taking part in a property-wide collateral shoot.CreditsCreative agency: DDB Group Hong KongGeneral manager: Irene TsuiExecutive creative director: Clifford NgCreative director: Julia Hou, Jay LeeAssociate creative Director: Wallace WanDigital agency: OgilvyOneMedia agency: GroupM