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Richard Tan

DDB China CEO steps down, ex-Leo Burnett boss steps up

Richard Tan (陳仲翰) (pictured), president & CEO of DDB China group, is leaving the firm, while Danny Mok (莫熙慈), former CEO of Leo Burnett China, is going to take over the role effective from 20 February 2017, DDB confirmed.

Tan first joined DDB China in 2010 as managing director for DDB Guoan, and vice president of the DDB China group. In 2012, he was promoted to president and CEO of DDB group North China – Beijing and Shanghai.

Tan has more than 26 years’ experience in the communications industry, including 17 years in China. He has worked with many global agencies, among them Euro RSCG, D’Arcy, McCann Erickson, BBDO and Batey. He has also worked with DDB in Singapore.

He said DDB has shaped his career over the last seven years, and that he’s “very proud of the agency and the team I’ve helped build”. At the same time, he admitted to being “hungry and excited about my next chapter ahead”.

Mok has over two decades of experience in the industry, working both agency and client-side in Shanghai and Hong Kong.

In 2013, Mok decided to jump out of the agency industry and took up a new challenge at CSL as chief marketing officer.

Two years later, Mok returned once again to the agency world, taking up the position of CEO for Leo Burnett China but left the agency last November.

DDB China also appointed Lawrence Li (李琰) as general manager of the local business unit at DDB Shanghai and Matthew Cheng (鄭文達) as general manager of national business development at DDB China group.

Li joins the agency from McCann Erickson where he was general manager. Cheng comes on board from Leo Burnett where he was director of client service for Huawei and other key accounts.

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