DDB Group Hong Kong has won the brand communication strategy and creative mandate for Hang Lung Properties’ The Peak Galleria’s new brand campaign.
According to a release, DDB snatched the account following a four-way pitch. The appointment marks another milestone for the partnership after winning gold at the Marketing Event Awards for The Peak Galleria‚Äôs Halloween event in October 2016. DDB‚Äôs haunted house experience helped boost mall footfall to its highest comparative level in three years.
Going forward, DDB will take lead-agency responsibility for The Peak Galleria‚Äôs 2017/18 brand communication, and strengthen its position as a world-class shopping, dining and entertainment destination.
‚ÄúDDB‚Äôs passion and entrepreneurial spirit was undeniable from day one. Their proposal integrates strategy with executional excellence,‚ÄĚ said Joyce Lee, general manager, leasing and management at Hang Lung Properties. ‚ÄúThe result is a succinctly distilled brand identity that positions The Peak Galleria as a city getaway to unwind after a taxing day in the city, a place to explore and discover at one‚Äôs own pace,‚ÄĚ she added.
‚ÄúTogether with Hang Lung Properties, we will kick off a fitting new brand story for one of the jewels in Hong Kong‚Äôs crown,‚ÄĚ said Irene Tsui, managing partner at DDB.