DBS teams up with Havas Worldwide Hong Kong for retirement campaign

DBS Bank Hong Kong has launched a wealth management campaign in Hong Kong, to introduce a new concept of “wealth x health” retirement solution under the “New Chapter” Wealth Planning platform that addresses two key retirement concerns: wealth and health.According to the latest DBS Manulife Retirement Wellness Study, people aged 40 to 60 years of age lack confidence in maintaining well-being after retirement.In view of this uncertainty, DBS has introduced a brand new concept, “Wealth” cross-over “Health”.Leveraging the flexibility of different protection and annuity products, DBS offers customised retirement solutions to help customers plan ahead to pursue a new chapter in life with total peace of mind.Working with Havas Worldwide Hong Kong, an integrated campaign of print, digital content marketing and social media has been launched.DBS invited KOL Daniel Chong (莊偉忠), the newly retired former CEO of YATA Department Store at the age of 54 in early May, as the campaign spokesperson for sharing his values and tips toward early retirement."Retirement is about having choices; we should start planning for our retirement before we’re 40, my wife and I had planned 20 years ago for early retirement… I want to spend more time with my family and to make all of us happy" are some of tips Chong shared in his latest video, which echo the core message that DBS wants to advocate."Time is precious. Plan well to retire early, pursue your new chapter and spend quality time with loved ones," said Rebecca Li, executive director of marketing & marketing communications of consumer banking group and wealth management at DBS."DBS New Chapter Wealth Planning" was launched on 16 May in Hong Kong and will run through till end of June.