DBS bank has appointed Performics as its new agency of record following a pitch from September last year.
The appointment will officially start in February 2016 for a period of two years. The account covers the Singapore market only.
Performics will be responsible for DBS’ online and offline buys in Singapore.
Lim Bee Bee, head of marketing, consumer banking group Singapore, DBS Bank, told Marketing: “Throughout the pitch process, the Performics team stood out for their deep understanding of performance-based marketing.”
“We look forward to working closely with Performics in the coming years. We would also like to extend our thanks to our incumbent agency, Havas Media, who have been a great partner over the years, and also to all the agencies who have put in the time and effort to participate in our pitch.”
Incumbent Havas Media did not participate in the pitch. Meanwhile, MEC and MediaCom were finalists in the first round of shortlist.