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Daylight Partnership signs on for zombie invasion

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Daylight Partnership has been appointed as a sponsorship partner for Action X, organizer of the “Run For Your Lives” concept runs held around Asia.Run For Your Lives is a unique 5km obstacle run that originated in the United States and has enjoyed a cult following since inception. Across Asia, event have already ran in Singapore and Taiwan. The Hong Kong leg is scheduled for Q4 2014. In the run, “Survivors” have to evade Zombies scattered throughout the race course, as well as overcome obstacles that test their endurance. “Chasers” and “Stumblers” round out the crew of undead trying to stop each runner’s progress.Daylight has been contracted to connect corporate sponsors with Action X, creating opportunities for sponsors to support the race, as well as providing marketing consultation. Previous sponsorship of the event included a giant Red Bull “blood pit” that runners had to wade through.

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